Perfume Development

& marketing strategies

For me it all started with perfume — a perfume success — and it wasn't beginner's luck. That success was based on reading the market, testing carefully, and investing when all the ducks were lined up. But, if you're curious about how things work, you want to move on, to go deeper, which is what I've done for the last dozen years.

I wrote about that first project in Creating Your Own Perfume With A 1700 Percent Markup! and it all still makes sense. You can do exactly what we did if you have a market. There's where the trouble comes in. Perfume can be very profitable if you have a market.

From my first simple success with perfume I've gone on to study perfumery and, while the juice for my first fragrance was done for me, I now create highly original fragrances of my own, particularly for men who don't give a damn about convention.

But it keeps coming back to selling and you can only sell your fragrance if you have a market. And that's just the beginning.

Once you have a market — your market where people can love you — you need a strategy to make them love you.

That was the focus of my Perfume Strategies newsletter for 140 monthly issues over a twelve year period. That newsletter, which was by paid subscription only, has evolved into The Green Wave (paid subscriptions only,) carrying on the marketing strategies theme but digging down into how these very real strategies from individuals and businesses around the world have addressed and solved very real marketing problems.

Do you have marketing problems in need of solutions? Perhaps The Green Wave will be perfect for you.

Thanks for visiting this page.

Photo of Phil Goutell
Philip Goutell's Signature

Philip Goutell
Lightyears, Inc.